Four decades of taking care of Miami — personally.
Rizo Insurance was built by one woman who never stopped answering her own phone.
Sue Rizo
Founder · Lead Agent
Sue Rizo has spent nearly forty years in insurance — the last twenty running her own agency. The daughter of a Cuban family who came to South Florida chasing the same American dream so many of our clients are building today.
She is passionate about her business and making sure everyone has the health coverage they deserve — a combination that has made her a fierce advocate for her clients. Sue built a successful business on her own and earned a reputation for being responsive, dedicated, and incredibly knowledgeable.
What sets her apart is simple: when her clients need help, she's there. They call her directly, and she takes care of the rest.
Now, after building all of this on her own, Sue is bringing family on board to carry the same standard forward and help more families and businesses across Miami and South Florida. The business is growing but the promise stays exactly the same.
What we believe
You'll always reach a real person
No call centers, no scripts, no being passed around. The person who knows your file is the person who answers.
We work for you, not the carrier
As an independent agency we shop the market and fight for the coverage that's right for you.
Miami roots, Miami values
Born and raised here, serving our community in English and Spanish for forty years.
A family business, literally
When you trust us with your coverage, you're trusting a family that treats your file like our own.